Events by CX Sells

Conscious CX : How to go beyond the label

Join us for a live panel discussion on how some of the world's top CX/CS professionals are supporting the conscious buyers of tomorrow.

In this one-hour session, we will discuss challenges and approaches to serving customers in the age of conscious consumerism. The panel will provide real-life examples of how and why they support their organizations towards becoming more conscious.

Date: Wednesday 22nd November 2023 | Online

Timings:

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UK&I: 13:00 - 14:00

In the last decade, we have seen a drastic shift in the way consumers research, interact, and purchase from brands. The consumer of the past were merely buyers looking for the cheapest and most convenient way to meet their needs.

The future is different - we are witnessing a whole new evolution of customers. The customer of tomorrow has more choices, higher expectations, and a whole new agenda for purchasing. Our purchase decisions are moving away from just product, price, promotion, and place to something much deeper. The fifth P in this story is one of “purpose”.

Customers are becoming more aware of societal challenges and this is opening up a new opportunity for organisations to connect whilst having a deeper purpose.

How important is going beyond the label and can CX support the shift towards a more conscious brand?

World Class Panelists